General Manager, Advanced Video Advertising Group, Nielsen
Kelly Abcarian is a media research executive with more than 18 years of industry and technical leadership in aligning cross product solutions for television, digital and cross-platform. As General Manager for Nielsen’s new Advanced Video Advertising Group, Kelly has helped to lead Nielsen in sharpening its focus to help shape the future of Addressable TV Advertising. Over the last several years, Kelly has helped to lead Nielsen in making a number of strategic acquisitions that have strengthened their technology offerings and positioned Nielsen in the Addressable TV future, including Qterics, Gracenote and most recently Sorenson Media. With Kelly's deep
industry experience, she is excited to lead Nielsen in working alongside the industry in delivering on a true scalable industry wide end-to-end Addressable TV advertising solution.
Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest marketing technology platforms and servicing clients in the Connect & Media segments of Nielsen’s business. Kelly is a frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees.
Prior to Nielsen, Kelly held senior leadership positions for large Technology Companies, including Siebel Systems and Oracle. She currently resides in Chicago.
AREAS OF EXPERTISE
Cross-Platform Advertising and Measurement
Media, Digital Platforms
CES 2019: Top Execs Make Bets on Advanced Advertising
CES 2018 - C Space Influencer Studio
Nielsen Views: Capturing Connections with Audience Segments