Senior Vice President, Digital Media, NBCUniversal Telemundo Enterprises
Rosado leads the development and execution of all digital programs across Noticias Telemundo and Digital News. Working closely with the editorial news, technology, sales, marketing and research teams, she creates and oversees innovative strategies to enhance the immediate consumer experience, across multiple distribution points, as well as identify and form new product and market opportunities for the company.
Rosado is experienced in creating content, building an audience,
and driving monetization across linear and digital platforms. Most recently, Rosado was Senior Vice President of Global Content at NBCUniversal, E! in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division. During her time at E! News, she helped to expand programming and grow the brand’s footprint to more than 1 billion engagements per month in over 160 countries, making E! News the largest multiplatform entertainment news and women’s lifestyle brand globally.
Prior to that, Rosado was Executive Producer at US Weekly where she was responsible for launching and executing the company’s digital expansion. Earlier in her career, she advised some of the world’s leading NGOs and government agencies on their digital strategies, and was a consultant to the European Central Bank ahead of the introduction of the Euro.