Lyons leads the Product Experience Team for WarnerMedia’s new Direct-to-Consumer offering, defining the vision for the product’s features, user experience and product roadmap. She is shaping the app experience across all major platforms, defining how users discover content they care about, as well as paving the way for innovation on how content is viewed and experienced in the future. She will play a key role in overall product strategy.
Prior to joining, Sarah held various positions within DIRECTV
including VP of OTT Media Products, responsible for the DIRECTV Now product, and the launch of their next generation video platform. She has been at the helm as VP of Product Management of DIRECTV’s streaming video services from the beginning. She oversaw the launch of DIRECTV’s TV Everywhere product suite which under her leadership became a robust streaming experience available on more than 250M mobile devices. She also was responsible for the product roadmap for the NFL SUNDAY TICKET streaming service and NFLST.tv OTT product. Prior to that, she was vice president of Revenue Marketing where she had P&L responsibility for generating $4B in revenue across the portfolio of subscription services & transactional content, including NFL SUNDAY TICKET, SVOD networks including HBO & Cinemax, TVOD movies and PPV events.