Vanessa Hulley is currently the VP of Marketing & Strategy at Endeavor Streaming where she oversees a global marketing, customer acquisition and media buying team focusing on direct-to-consumer marketing strategy and enterprise level marketing technology integrations. Endeavor Streaming powers leading properties digital services, including the NFL, NBA, EFL and Eleven Sports, alongside owned and operated services like UFC FIGHT PASS and PBR's Ride Pass.
Vanessa previously worked on the Endeavor Properties business
which is comprised of over 200 live events. Key verticals include culinary festivals, sporting events and mass participation races. In this role Vanessa drove ticket sales and digital content initiatives.
Before joining Endeavor, Vanessa earned her MBA at Boston University, while also completing two Digital Marketing internships. At Dunkin’ Brands she worked on the launch of DD Perks loyalty program focusing on subscriber growth and product feature expansion. Vanessa then worked to launch a new luxury shoe brand, M.Gemi, where she focused on product/market awareness to drive trialists and repeat customers.
Prior to her MBA she spent three years as an account manager at lifestyle publication UrbanDaddy. Key projects included work on Stolichnaya’s “Most Original Bartender”, Mini Cooper’s “Mini Night Out” and Renaissance Hotels’ “Navigator” experiential campaigns.