Senior Director, Digital Platform Management, Katz Broadcasting
Yazmin Wickham is the Senior Director of Digital Platform Management for Katz Networks/E.W. Scripps Co. In this role Wickham is responsible for identifying digital opportunities and implementing strategies to improve user interfaces and customer retention for Katz Networks properties. Additionally, she onboards new platforms for all Katz Networks websites and apps, which include Bounce, Brown Sugar, Laff, Grit, Escape, The List and Court TV.
Wickham is a seasoned technology professional with over 23 years
of experience leveraging analytics metrics, consumer feedback, emerging tech trends, and industry research to develop and implement online solutions for businesses.
Prior to her current role, Wickham spent 19 years as the owner of YazminMedia, creating innovative online solutions for B2C clients. After that, she began working in the position of PHP Developer with Katz Networks, where she previously held the position of Senior Director of Technology & Innovation, solely focused on Brown Sugar.
A military veteran, Wickham received an Honorable Discharge from the U.S. Army as a Specialist First Class. She served as an Electronic Warfare Specialist/Signal Intelligence Voice Interceptor with an emphasis on Arabic linguistics.
Wickham earned a Bachelors of Science degree in Computer Information Systems degree from DeVry University where she graduated magna cum laude. She serves on the Board at The S.A.G.E. Life Foundation (Cumming, GA).